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Custom, Walmart-focused shopper insight service begins next month.
July 25, 2011
By: TOM BRANNA
Editor
SymphonyIRI Group today announced a new relationship whereby the two companies are introducing a next-generation, Web-based shopper insights and collaborative planning platform called Customer Advantage.Powered by SymphonyIRI’ s Liquid Data technology and rich marketing analytics, Customer Advantage will be available from SymphonyIRI beginning August 2011, according to SymphonyIRI Group. Leveraging SymphonyIRI’s Consumer Network, Customer Advantage delivers unique, custom, Walmart-focused s...
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